Creating a cohesive look for your company and brand is critical, and corporate photography helps in achieving that. For the uninitiated, corporate photographers specialize in taking headshots, company photos, portraits and event images, and they work specifically for the sector. In this post, we are discussing the top 3 aspects you need to check before choosing a corporate photographer.
Experience, experience, and experience
Nothing really matters more than experience when it comes to corporate photography. You have to consider hiring a service that understands the process of creating a brand through images. They must be able to guide your company for taking photos, and their work should be client and industry specific. For example, the look of a company that sells pens cannot be same as one that deals in courier services. Think of corporate photography as a part of the branding process.
While it is always better to hire a corporate photographer for experience and expertise, pricing is important, especially if you are a small brand. When it comes to headshots and portraits, most professional services prefer charging a fixed price per person. Be cautious if a company claims to charge a small fee for the entire day of work. You can expect to pay around $100 or $150 for headshots, while portraits can be a tad more expensive. Cost of hiring also depends on other factors, such as the volume of work to be done and what’s included in the price.
When you want to launch a company website or need to print brochures for an event, you cannot afford to wait for weeks to get the images. Make sure that the corporate photographer is available to do your work on priority. You may also want to check their website, just to get a fair idea of how they have clicked images of their own people. If a company cannot manage their business profile, it’s foolish to expect more from them. Do not trust a corporate photographer blindly. Check their work, ask for references and find more on the range of projects they have done. Some experience in your sector is always an added advantage.
If you want people to see your company in a certain positive way, corporate photography is important, and the money you spend on it is always worthy in the long run. Check online right away to find the best services.